FREE TEMPLATE
10 Questions to Clarify Your Vision Before You Build
—In only 20 minutes—
Build a Wellness Legacy That Feels True to You And Works
If you're clear you want to do something different, but don’t yet know how to explain it, start here.
This isn’t a business plan or a branding exercise.
The 20-Minute Vision Builder is a short but powerful reflection to help boutique property owners reconnect with the heart of what they want to create, before they hire experts, spend on the wrong concept, or lose their voice in the process.
It’s designed to bring clarity to your early idea, your purpose, and the kind of legacy you want to leave.
Because if you can’t express it clearly now, it’s unlikely you’ll build it intentionally later.
This is designed for:
- Boutique property owners in the early build phase.
- Founders who want to integrate wellness with integrity.
- Visionaries who want to build something that lasts, without rushing.
Not for trend-chasers.
Not for those looking for another brochure-brand spa.
It’s for those who are willing to pause so they can build better.
What you'll walk away with:
By the time you complete this, you’ll have:
→ A deeper understanding of what kind of wellness offering fits you.
→ A sharper sense of who you’re building for, and why.
→ The confidence to move forward without getting pulled into other people’s playbooks.
It’s 10 questions.
20 minutes.
And a quiet moment to take your first real step toward a wellness business that reflects you.
How it works:
Once you sign up, you’ll receive a link to complete the Wellness Vision Builder online.
→ Fill out the form by answering the 10 questions
→ You’ll receive a copy of your answers by email.
Use it as a foundation for future design, team planning, or investment discussions.
Your 20-Minute Vision Builder
If you're clear you want to do something different, but don’t yet know how to explain it, start here.
“I created this because I’ve seen too many beautiful properties waste time, energy, and money trying to follow the conventional wellness playbook.
This isn’t about building fast.
This is about building something real.The 20-Minute Vision Builder is the very first step. A way to sit with your own truth, before the noise creeps in.”
Sonal Uberoi - Author, The Wellness Asset
Who is Sonal and why listen to her?
Some background info:
- Author of the #1 Best-seller, The Wellness Asset.
- Founder of Spa Balance, a Madrid-based boutique consultancy that specialises in creating profitable wellness concepts.
- Managed 40+ wellness projects in 20+ countries across Europe, Middle East and Asia Pacific.
- Worked with top brands such as Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas.
- Runs a marathon a year to keep sane!

Hi, I'm Sonal.
When it comes to wellness in hospitality, I've been there, done all the mistakes, and got the T-shirt - many times over!
I've seen wellness excel, but I've also faced failure head-on.
I know what works. And I know what doesn't.
I created this because I kept seeing smart wellness leaders with great ideas… who just couldn’t explain them in a way the business side could understand.
This is the tool I wish every hotel wellness leader had. It’s your first step toward turning wellness from ‘something we offer’ into a revenue-driving asset.
Yes, I Want the 20-Minute Vision Builder