For wellness directors doing all the right things… and still feeling invisible when it matters most.
Why Most Hotel Wellness Concepts Never Make Serious Money
—And The 3 Steps To Finally Change That—
It’s time to rethink everything you’ve been taught about making wellness profitable.
This isn’t about trends, treatments, or throwing more at the wall.
It’s about stepping into your power as a wellness leader.
And finally knowing exactly how to make your offerings deliver real results.
SIGN UP FOR THE MASTERCLASS NOW
What if the problem isn’t you…
but the system you were handed?
You’ve given it everything—your time, your energy, your belief.
And somehow… it still feels like you’re being overlooked.
Here’s why.
Most hotel wellness concepts are beautiful—but what I call ‘vanilla.’
They’re created to impress. Designed to blend in.
Polished on the outside… and painfully underperforming on the inside.
They don’t stand out. They don’t sell out.
And the more polished they look?
The less profitable they tend to be.
Because they were never built to perform like real businesses.
They were built to “look like wellness”—not deliver wellness results.
So no matter how hard you work, you’re trapped managing a pretty place with no plan.
But that’s the old game. This masterclass shows you the new one.
You’ll learn a simple 3-step formula that breaks the cycle, so you can stop grinding, start leading, and finally get the respect, revenue, and results you’ve earned.
RESERVE YOUR SPOT NOW
This isn’t about doing more
Wellness directors are already doing too much.
- Too many treatments.
- Too many packages.
- Too many last-minute changes.
- Too many hours.
What actually works... is doing less.
Less firefighting. Less trend-chasing. Less second-guessing.
With more clarity. More purpose. And more strategy.
That’s what this session delivers.
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SIGN UP FOR THE MASTERCLASS NOWHow the game changes...
Once you know the 3-step formula
If you’re like most wellness directors...
- Constantly reacting, juggling treatments and tasks.
- Struggling to get buy-in or budget.
- Running several discounted packages.
- Seen as “just the spa person”.
After this masterclass, you’ll know how to...
- Focus only on what moves the needle.
- Speak the language leadership listens to.
- Build offerings that deliver 30%+ revenue.
- Lead like the €100K+ wellness strategist you are.
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GRAB YOUR SPOT NOWWhat you'll walk away with from this masterclass:
- The proven 3-step formula to get the resources you need, build the offering you want, and make the impact you deserve (finally be seen, heard, and valued).
- The #1 mistake keeping wellness directors invisible to leadership (and the counterintuitive move that flips the power dynamic instantly).
- Why your actual revenue contribution is likely much higher than you think (and how to prove it).
- How to speak the language that makes GMs, Finance Directors, and Sales leaders actually listen to your ideas.
- The simple shift that transforms wellness from “nice to have” to a strategic asset.
Here's what happens when you nail the formula. You:
- Stop feeling overwhelmed because you know exactly where to focus.
- End the constant justifying because you no longer need to beg for budget or explain your value.
- Gain precious time back because you create systems that work without you chasing every fire.
- Sleep better because leadership respects your plan, and you know it’s working.
- Advance your career as you transition from overlooked manager to respected strategist (with the salary to match).
SIGN UP FOR THE MASTERCLASS NOW
Why a 3-step formula?
For years, I watched wellness directors pour their hearts into their work...
...only to get ignored in board meetings, left out of strategy sessions, or blamed when things didn’t work.
And every time, I saw the same 3 issues come up:
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They couldn’t get buy-in, no matter how good the idea.
-
They didn’t have a clear plan, just endless tactics.
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Even when they had the right instinct, they didn’t feel like they could lead.
That’s when I realised:
It’s not about working harder.
It’s about knowing exactly what to do, and how to make it count.
And that clarity comes down to 3 things:
Speak. Build. Lead.
That’s what you’ll walk away with—clarity that stops the spinning and moves you forward.
RESERVE YOUR SPOT NOW
This is for you if:
- You're exhausted from giving 110% and still being seen as "just the spa manager".
- You love wellness, but not the chaos that comes with it.
- You want to be the one setting direction, not just reacting to it.
- You want more time, more trust, and more clarity.
- You know you're meant for more, and you're ready to lead.
GRAB YOUR SPOT NOW
Who is leading the masterclass?
I’m Sonal Uberoi. With 20+ years in the industry, I’ve worked with brands like Four Seasons, Accor, SHA Wellness Clinic and Six Senses to turn wellness into a serious business driver.
I’m also the author of The Wellness Asset, and the creator of the ESSENCE framework used by 150+ wellness leaders around the world.

Hi, I'm Sonal.
When it comes to wellness in hospitality, I've been there, done all the mistakes, and got the T-shirt - many times over!
I've seen wellness excel, but I've also faced failure head-on.
I know what works. And I know what doesn't.
In this masterclass, I’ll show you the exact 3-step formula that’s helped my students go from invisible to influential, without changing who they are or working 12-hour days.
SIGN UP FOR THE MASTERCLASS NOW
Choose the date & time that works for you:
I know daily operations can get busy. That’s why I’m offering multiple live masterclass sessions.
Choose the date and time that suits you best:
Option 1
Wednesday, May 7th, 2025, at 12:00 PM Spain Time
Option 2
Thursday, May 8th, 2025 at 3:00 PM Spain Time.
Option 3
Wednesday, May 14th, 2025 at 12:00 PM Spain Time
Ready to stop guessing and start leading?
Transform from “just the spa person” to the strategic leader commanding €100K+ and driving 30%+ hotel revenue.
This isn’t a replay you’ll half-watch later.
Choose your time. Show up live. Ask your questions.
And leave with clarity that changes everything.
Claim your seat now. Your department (and career) can't afford to wait.