FREE LIVE MASTERCLASS
THE PROVEN 3-STEP FORMULA TO TRANSFORM YOUR HOTEL'S WELLNESS OFFERING INTO A 30%+ REVENUE GENERATOR
Â
—Without Massive Budgets or Fancy Facilities—
What if everything you’ve been told about making wellness profitable is wrong?
The focus has always been on the visible:
→ Changing treatment menus
→ Adding new brands
→ Running endless promotions
→ Updating facilities
→ Chasing trends
Â
But in this masterclass, I’ll share the 3-step formula that’s helped 150+ wellness leaders achieve results they never thought possible.
Â
Discover how simple, strategic changes can unlock your true potential as a wellness leader and transform your offerings into real assets.
Â
JOIN THE 1% OF WELLNESS LEADERSWhat you'll discover during the masterclass:
-
 The 3-step formula that turns wellness departments into revenue powerhouses.
-
The #1 mistake keeping most wellness leaders stuck at <8% of total hotel revenue.
-
How to gain real influence and recognition without massive budgets or burnout.
- The clear sign that you’re ready to create the perfect wellness concept for your hotel.  Â
- How to say goodbye to frustration and neglect and unlock true freedom and impact in your role.
Â
CREATE YOUR PROFITABLE WELLNESS ASSETThis is for you if:
- You’re a seasoned therapist, spa manager or wellness director.
- You’re ready to stop feeling undervalued and start leading with confidence.
- You want to turn your wellness department into a strategic asset that generates results.
- You’ve struggled to break through the “wellness glass ceiling” and gain the recognition you deserve.
- You care deeply about wellness and want to succeed as an influential leader who makes a difference.
Â
Only, you don’t know where to start or how to go about it.
In this masterclass, I share my 3-step formula to consistently creating a profitable wellness asset, so you can elevate your income, impact and influence.
Â
JOIN THE 1% OF WELLNESS LEADERSWho is Sonal and why listen to her?
Â
Some background info:
- Author of the #1 Best-seller, The Wellness Asset.
- Founder of Spa Balance, a Madrid-based boutique consultancy that specialises in creating profitable wellness concepts.
- Managed 40+ wellness projects in 20+ countries across Europe, Middle East and Asia Pacific.
- Worked with top brands such as AbadĂa Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas.
- Runs a marathon a year to keep sane!
Â

Hi, I'm Sonal.
Â
When it comes to wellness in hospitality, I've been there, done all the mistakes, and got the T-shirt - many times over!
I've seen wellness excel, but I've also faced failure head-on.
I know what works. And I know what doesn't.
Â
That is why I'm happy to share with you my ESSENCE model – a proven framework empowering wellness and hospitality leaders to craft profitable wellness concepts for any property they manage – so they can enjoy greater pay and freedom.
Â
CREATE YOUR PROFITABLE WELLNESS ASSETChoose the date & time that best works for you:
Â
I know how busy daily operations can get. That’s why I’m offering multiple live masterclass sessions.
Choose the date and time that suits you best:
Â
Option 1
Wednesday, January 22nd, 2025, at 12:00PM CET
Â
Option 2
Thursday, January 23rd, 2025 at 3:00PM CET.
Â
Option 3
Wednesday, January 29th, 2025 at 12:00PM CET