Wellness in Hospitality Spotlight: From Insignificant to Prominent
Lauren Alba
VP of Global Marketing and Communications, The Leading Hotels of the World
Trend Watching: The Independent Hotel Perspective
Join us for an insightful interview with Alba as we delve into the compelling value proposition of boutique and independent hotels. Discover the competitive edge these establishments have over larger brands and explore the pivotal role boutique associations play in shaping member hotel strategies. Gain valuable insights into distinguishing genuine wellness offerings from marketing tactics, understanding owner concerns amidst industry changes, and uncovering game-changing trends that will shape the future of the hospitality industry. This interview promises to provide valuable insights for hoteliers seeking to stay ahead in an evolving landscape.
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Next Speaker
Click below to view the next session with Sean Murphy, Vice President and Managing Director, Hotel Esencia.
